How to place goods in photo-store

How to place goods in photo-store

    To make high-quality photos, customers first need high-quality film. Profitable life of photo shop begins with it. Having bought the film, the buyer will return to print the photo, then acquire their album, wish to increase best shots, buy a box, order a re-print for loved ones and eventually asks to scan pictures to send them via the Internet to a friend in America. The fact that the film is a product of the pulse of demand and the buyer of this whole chain of events did not even think. This should always think and remember the sellers.

    Do you often ask yourself, how correctly and well you have a film on the counter? What do you do in order to increase sales of more expensive film in the store?

    Before we give practical advice, I would like to remind the foundation for a successful sale of the film in-store "Kodak Express"

• Subconsciously, the buyer goes to the store under the name "Kodak" to buy the film "Kodak".
• Operator of your minilab is much easier to print high quality photos from the film "Kodak", than with any other low-cost films.
• Kodak produces the widest range of films for all the needs and aspirations of amateurs and professionals.
• According to the agreement, Kodak Express, visual exhibiting films "Kodak" must be at least 80% of all films in the window.

    So, for the successful sales of film is necessary to satisfy the five basic elements (see figure):

1. Highlight the main place for the film. The main point of your shop is the area of immediately and comfortable perception of the buyer. Speaking in simple, when a customer enters the store, the first thing he should see - this is a film. Is not necessary "to smear a thin layer of" film, its decoration and promotional materials for all stores. Gather all together, create a single fist for aggressive sales!
2. Number of films exhibited in the windows should be as much as possible. Do not keep stocks of the film "Kodak" under the counter, and in the window to keep one or two samples - display all on display! And do not be afraid to duplicate this product. First, it creates the impression of a successful photo shop. Secondly, the company is well decorated with yellow packaging shelf space and emphasize the "brand" of your shop. Thirdly, have long studied the motives and habits of consumers of commodities, which is the film. It's simple - the number of sales directly proportional to the number placed on sale!
3. Studies show that the average customer stays for at least two minutes in a loss at the counter, trying to choose the film to him. Therefore, place the film in a logical and visual order. Do not let the chaos in the balance of sensitivity and applications. Be sure to ask for a camera and shooting conditions for which wants to buy film client.
4. Like any other impulse goods, the film must always stay within the cash calculation, ie, in the place where the buyer takes a firm decision about any purchase, taking out his wallet. Here the main task of the seller to remind the buyer that:
   • soon the New Year and he certainly will need the film for 400 units;
   • possibly in his camera is not much training, and as always, the most crucial moment is not at hand the new film;
   • "What about try the excellent black-and-white film, T-MAX 400 and feel yourself in the role of photoartist, by the way, look at some great photos can be produced, and we can develope it in the usual laboratory for C-41 processes..."
   • etc.
5. Make the most of commercial equipment and empty space on the walls of the shop for the motivational impact on the subconscious mind of the buyer. He will reward you generously buy!