So you've decided to buy minilab. You understand that it must be profitable. Strictly speaking, you are buying this technique to make a profit. But did you remember that in photoshop, not only develope the film and print photos, but also sell photo equipment? Are you thinking about how to place your commercial equipment, goods and minilab to make the store "pump" money from the pocket of the buyer?
If you really have a serious intent to succeed in the organization of the photo business, you should invite experts to shop for planning commercial premises that would help answer some of these issues and do space planning in place so as to increase the trade area. These professionals have turned into a complete store design science. They understand how much planning shop can affect consumer behavior and how, for example, lighting and general atmosphere in the shop can attract new customers or, alternatively, permanently discourage the buyer from further visits to the outlet.
Although very useful to invite a designer outlet store, but at first you can do something independently, following simple rules:
There are many ways to improve the shop interior designers and commercial premises constantly check various ideas in order to select what works and discard ineffective solutions. In fact, it makes sense to keep abreast of new trends and, at least in part, to follow them to choose the right idea for her shop.
What can be achieved by using space planning? Studies show that by applying the effective space planning, you can get up to 10,000 cu dopolnitelnono per year per meter of the walls of the store. As the illustration "Before and After", the total effective area of ??commercial premises may be increased by at least three times, at the same time releasing a lot more effective space for the goods. In addition, you can create a "customer flow", controlling how customers enter the store, as moving indoors, as dostigyut cash. Thus, you aktsentiruete client's attention on "hot offers" and stimulate the purchase under the influence of momentum and self-selection.
You also can not ignore the planning room when choosing photographic equipment. Say that the developers were thinking about planning minilab retail space, you can, for example, looking at the photo lab Gretag. They are designed to stand up against the wall and take the smallest possible space in the store. "Kvadrtnoe" basis and is useful for the benefit of retail space. The car will bring you revenue from film development and printing of films, but to make the business truly effective, it must give due consideration to sales of photographic products and accessories.
You will need a great showcase to demonstrate the framework, albums, films, disposable cameras, as well as smaller structures to house, for example, products for professionals. The consumer must perceive your store as a place where he can meet all your photographic needs, but otherwise it will not take you seriously. The client always wants to go to the shop, where he sees a good selection of frames and albums, films and cameras, and even those products that may never personally he did not need them.
It is important to let the client know what you are selling. It may sound absurd, but many vendors offer for sale a long list of products, but consumers are not aware of it. If the client does not know what you're selling something, then he will buy this "something" is not for you. He would go in anywhere, at any other store. Thus, it is very important, "showmanship." It is best suited for this professionally-designed storefronts and displays.
The product range should be wide. If you offer a limited selection of goods to the customer, it will not be considered your store as a place that is worth a visit primarily for the purchase. You must also have sufficient stock of items in stock (in the supply room, closet, etc.). The client does not respect sellers who constantly there is no product available.
If we are a customer walks past shop windows with goods, they should be expanded so that the "conduct" by the buyer as much as possible products that enable him to appreciate all your suggestions. Visual selection of groups of products is very important to use a professional to help you select a foothold in the minds of the buyer as a "store, which is worth a visit in the first place."
Equally important is to make the buying process easy and effortless. Products of the self-selection by the purchaser must provide so easy decision-making process by the client, as far as possible. A clear, comprehensive, but not redundant information about each product and the ease of moving around the store will give the buyer confidence in the fact that it is easy and pleasant to make a choice.
What more can attract the customer, so this work minilab and service of its staff. The machine produces interesting sounds, one by one out of her photography, scanning device has a different color, stretching a film in a negative frame. This is called "trade show", which is designed to inspire and interest the customer. Other participants in trade shows can be interactive device, such as Kodak Image Magic, or computers, digital manipulation of illustrating the image or the same monitor the viewing device, located at a sufficient height.